is an extension of G.M.M., LLC’s viral + everything website, With 20+ years in the game, was founded by former Philly rapper, Kenyetta ‘Native’ Mckinney & the music journalism team who brought to the Internet Grind Mode Radio (before podcasts), & Grind Mode Magazine in 2003 – innovators and one of the first of its kind page-turn online magazines. Grind Mode Magazine featured hundreds of emerging and mainstream artists, as well as DJs over the years while cultivating strong relationships with publicists and record labels while staying true to the art-form — (check out their IG page for past covers).

Fast forward to today. The LitViral/Grind Mode team have revived their spot in the game (with a different outlook and approach, but the same passion for helping and spotlighting musicians). After getting a ‘sign’ (artists [especially ‘rappers’ & ‘trappers’] continually contacted them for features on, but that was not exactly the platform for them) from a lot of emerging musicians and artists of the Grind Mode era, to return full-time to the ‘culture.’ Though they never left, they realized that ALL artists need an outlet that has a team of people who were IN the culture & not just studied it (which is the reason why they initially started their Grind Mode ventures). While is open to artists of all genres, heavily caters to  Hip-Hop, R & B, & Trap. They also feature Pop, Grime, Reggae, & Alternative/Indie artists, too. ALL music resources are applicable to musicians in ANY genre. is a music hub providing resources for musicians, and a viable platform for artists to be seen by music lovers who are looking to discover what is hot now while staying connected to the latest music news, videos, and music of some of their favorite musicians — past and present.

Day-to-Day operations are run by UK DJ/journalist, Tom ‘Slim’ Clover.